Cheryl Edison, CEO
We love welcoming visitors from around the world to The Gate/ The Factory 510. Often they tour Facebook, Google and then The Gate / The Factory 510. When these C-level executives, Government agency representatives, and Educators arrive to us, they ask questions like:
How did Stardust, the Snooze Room Get Back to the Playa?
Television show, Rise & Shine, live morning show hosted everyday 6:00am to 7:30am Channel Eye/NTV for Sri Lanka. @RiseandShineLive . In this program, visiting serial entrepreneur and Makerspace Authority, Cheryl Edison, is interviewed on the mindset for makerspace launch &
How to use furnishings to create community. Makerspaces for entrepreneurs: Art, Tech, Makers.
Cheryl Edison is a Silicon Valley serial entrepreneur and global business development expert with a track record of successfully launching companies, products and services into new markets across 57 industries. In 2019 she provided 167 keynotes and workshops in 16 countries.
A US citizen fluent in English, Spanish and Italian, she based in Barcelona in her twenties, launching operations across Europe before returning to the US to base in New York City. There she discovered her passion for identifying emerging global trends and a knack for establishing new categories. Moving on to live in Silicon Valley, Edison was hired by industry leaders and start-ups to provide pioneering strategies and practical tactics, producing milestone results for Volvo, Carrefour, Telcel, Revlon, Firefly Mobile, Warner Brothers, the Webby Awards and many more.
In 2012, Edison turned her attention to placemaking. She conceived and launched The Gate 510 for developer/merchant bankers ScanlonKemperBard, transforming a 24-acre automobile factory on the brink of foreclosure, into the nation’s premier Makerspace by intentionally connecting the art, tech and maker communities. National and International press reported on the outcome as expanding the borders of Silicon Valley and attracting new investors.
Moving deeper into real estate development and the opportunity to create social and economic good, Edison went on to provide strategic & tactical plans for 11 properties, testing new theories and ROI driven projects. She launched The Factory 510 coworking company in 2016, to welcome a wider range of projects & events to the property and welcome those eager to gain access to experience emerging innovation. Special projects evolved to long term tenants and in 2017 SKB proclaimed the project a success.
Today Edison advises Global 500 on innovation creation, supports startups with introductions for business development/fundraising, and leads presentations and workshops in public/private partnership with organizations as diverse as The US State Department, The Bill & Melinda Gates Foundation, and The United Nations in her continued pursuit to contribute to local economies by linking creativity, community and commerce.
For more details see:
Cushman & Wakefield - Formerly DTZ
Worked closely with SKB building management and ownership on 11 properties to date. See Case studies for more details.
Landmark property: Westgate Mall turnaround became TheGate510 with the Factory510 coworking company. Challenges included overcoming deeply entrenched belief systems brought on by decades of failed capital investments and conservative marketing programs that drove potential tenants and buyers away from the San Leandro, California building and the region.
Contracted to produce film and still shoots for new SUV launch. Managed teams through all phases of 6-month project, establishing timelines and budgets across different time zones and cultures. Challenges included managing complex relationships among manufacturer, production house vendors, and U.S. in-house teams, addressing project delays and potential budget Overruns, and deescalating tensions.
In charge of art directing and coordinating production of television spots, corporate videos, and televised events, continually updating the image of Warner Brothers' talent, news anchors, and newscasters. Translated marketing goals into visual representations for broad range of products and services. Managed successfully through 3 ownership changes and the resulting changes in direction.
Brought on board to define new category and launch mobile operator programs for the world's largest retailer through 3-channel network in Italy. Conducted research/analysis of operations, branding, and executive goals, delivered comprehensive branding and creative plans, and provided strategic branding, positioning, and timeline options.
Led Go-To-Market strategy for children's mobile phone in Latin America and Europe, interacting directly with major distributors, key sales personnel, and corporate/local marketing resources. Built, trained, and managed teams across 15 Spanish-speaking countries (on-site and remote). Created strategic plans that included market research, localization, events, press relations, and POS/in-store materials.